![]() This is why Miro does not believe in the one-size fits all approach to UX. Users who are new to the product can follow the directions and get the help they need to navigate Miro. Those users are free to skip ahead and get straight into the product. Some users are experienced with the product and do not want to go through any step-by-step guidance protocols. User experience is very important to us, and we strive to create a predictable and pleasant experience for users with diverse backgrounds. Providing a range of template options also inspires users because it shows them what the product is capable of and what they could possibly use Miro to create. It provides users with multiple template choices and makes it easier for them to get started since they’re not starting with a blank canvas. Miro uses various templates as an acquisition and activation strategy. They have already used the product, they got value from it, and they want even more value and they are willing to pay for that value. Giving your users free access to your product (or at least a basic version of your product), helps them make an informed buying decision. Once users have experienced the product and see the value it delivers, they are more likely to upgrade their membership to one of the paid options. Users get instant value and become ‘sticky’ before they pay. Users can sign up for the free version of the product, which allows an unlimited number of team members to get started with the product. Miro delivers fast time to value using the Freemium model: value first, money later. If it is too complicated, users are more likely to give up and look elsewhere. It must be flexible but have a low learning curve. You want your product to deliver value as soon as possible. Simplicity & Fast time to valueĪ key to effective product-led growth is making it as easy as possible for users to get started with the product. This is a great way to identify growth opportunities, room for improvement, and basically go through the steps of using the product from the user’s perspective. When creating a user map, the team designs and considers every element from the user’s perspective. You can identify what made people sign-up to use your product as well as the reasons why somebody decided not to sign-up.Īt Miro, we put a lot of effort into putting ourselves in our customers’ shoes. Getting to know your users can really help scale your product-led business. Miro trains customer empathy in many ways: Your users must believe that you really care about them and their needs. Having empathy for your audience is a must-have in any industry and business. You must address those directly to help ensure that retention does not decline.Ī key part of our customer-centricity plan is to train customer empathy. ![]() Different audience members will have different requirements and needs. You must re-evaluate your core audience and main use cases regularly. ![]() However, don’t make the mistake of assuming that your audience will never change. Understanding your audience is crucial for product-led growth. We have both a well-defined core audience and main use cases (see image below). Our users can tell us a lot of important things and we can learn a lot from their usage of the product. ![]()
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